Book Review: Influencer

Book Authors: Kerry Patterson, Joseph Grenny, David Maxfield, Ron Mcmillan, Al Switzler
"Influencer" is the idea to change anything. It tells about moving people, inspiring them, and succeeding.
It has two parts divided into ten topics. Part I shows the power to change anything and Part II gives the six sources of influence 1) Make the undesirable desirable 2) Harness peer pressure 3) Design rewards and demand accountability 4) Surpass your limits 5) Find strength in numbers 6) Change the environment.
Authors through careful research and study combine their knowledge with experts sharing principles and strategies to help expand a sphere of influence and change lives for good. Hopkins, Silbert, and Sabido with other scholars like Albert Bandura present case studies.
True-to-life incidents are shown as patterns for vital positive behaviors. Texts used are easy to understand with a spontaneous flow of vivid explanation and concrete case studies supporting details in every chapter. A summary is presented to remember relevant details.
Topics highlight making the undesirable desirable by overcoming reluctance and resistance by connecting to values.
Surpassing limits requires skills. It says "Over invest in learning how to master skills and emotions." Overcoming habits and developing complex and interpersonal skills tie with ability. Proficiency comes with deliberate practice as well as the ability to manage emotions that significantly increase the chances for turning vital behaviors into vital habits.
Finding strength in numbers is the social ability that reminds the power of the crowd.
Check the following points from "Influencer"
1. "There are three kinds of men: ones that learn by reading, a few who learn by observation and the rest of them have to pee on the electric fence and find out for themselves," says Will Rogers.
2. Link into people's view of who they want to be.
3. Don't let people minimize or justify their behavior by transforming humans into statistics.
4. There's hope for everyone.
5. Break mastery into mini goals.
6. Prepare for setbacks, build in resilience. Interpret setbacks as guides and not as brakes.
For example:
"Aha! I just discovered what doesn't work."
"Oh no! Once again I'm an utter failure."
The book is copyright 2008 by VitalSmarts, LLC and published by McGraw-Hill Books.
"As it turns out, it's the desire to be accepted, respected, and connected that really pulls at human heart strings. And as far of the rest of us are concerned - managers, parents, and coaches - learn how to co-opt this awesome power, and you can change just about anything."
Rosalinda Flores Martinez

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