Some Tip: The Press Release Job

Some Tip: The Press Release Job

Want to be a PR Writer?

“Awesome,” says many people.

Writing a press release is an interesting job. You come to know and make different people, different events, and different products, bigger than they are; of course, honestly. Advertisers and press release writers must give truth in advertising.

Press release writing can sometimes be compared to feature article writing, yet less in substance. The main objective in this kind of work is to sell the product or show. Here, you must focus highlighting the positive side of the subject.

In short, the successful press release rocks! The subject must be well-packaged with an attractive ribbon.

In my early years as a writer, I have got a lot of rewarding experiences writing press releases from my boss, the respected publicist Boy Abunda. Having a good rapport with media people, other writers and especially editors is necessary. You need to cultivate a lot of patience and honesty because the press values hard work and honesty with the people they work with. “No cheating!”

When I wrote press releases, I showcased artist shows, showbiz personalities, some products and wrote how they could entertain and/or let people benefit from the product.

You have to make a series of interviews and even some research for a simple press release.

Garbage fill were my first sets of press release drafts; until I could write it in various styles and slants. Going press rounds, and dropping the Cathedral praying – “God help us get our releases on many papers and magazines.” That was a tough job!

The most I could remember was writing promoting the song “Tell the World of His Love” (written by Jeff Arcilla for the World Youth Day; Pope John Paul II).

Tip: The press release must be out in all broadsheets (E.g. In the Philippines: Inquirer, Manila Bulletin, Philippine Star, The Daily Tribune, Manila Times; tabloids, magazines, and now the fastest is online. Try Ezine Articles.com and blogs, among others for free.

Press Release Sample:

Wished for an inspiration that lasts? Rogate Images are available for your dearest relatives and friends. Contact images@rogatecenterasia.org. for details.


Famous PR Man

One famous PR man got murdered years ago. Bobby Dacer served various politicians as publicist/writer. His death is still a question. I couldn’t forget Mr. Dacer (may he rest in peace with God) because he was one of our wedding godfathers. He was all in white when he attended the wedding.

Want a press release? Email rfvietnamrose9@gmail.com (for my blogs: “ishallwrite” and/or “Ezine Articles.com”)


Rosalinda Flores - Martinez
4.24.2010

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